Head of Marketing / Senior Marketing Manager

We’re currently recruiting for our Marketing team!

We’re looking for a dynamic, driven and motivated Head of Marketing / Senior Marketing Manager to join our Sales & Marketing team. We seek people who thrive working both independently and can see themselves being part of our enthusiastic group of football fanatics! If you love football, then even better!

Company Purpose

TeamFeePay is a software platform for football clubs, helping club committees and volunteers with their club development needs and day-to-day management. Our software and account-managed service supports clubs with our 5-Pillar Club Development approach.

• Finance
• People
• Governance
• Facilities & Equipment
• Football

We offer tailored club development advice and planning to all our clubs and have built a range of specific features and services that assist clubs in growth and sustainability:

• Payment collections
• Income generation - Fundraising and Sponsorship playbook
• Camp booker
• Team tours
• Squad selector
• Retail partnerships
• Club shop
• Private Medical Insurance
• Webinars, Resources and templates
• Club development planning

TeamFeePay – Employee Benefits

• A collaborative and supportive culture and working environment with regular social and charity events
• Competitive salary and commission structure
• Vitality healthcare
• Standard pension and holidays
• Professional development opportunities.

Key Responsibilities

• Develop and implement the company's marketing strategy with a focus on driving business growth
• Management and execution of the GTM strategy
• Management of a small team
• Delivery of monthly and annual business targets
• Management of Sales & Marketing Budget across all channels
• Reporting on performance and competitor insights and identifying new digital trends
• Support, build and refine ‘Marketing Automation’ campaigns, ensuring campaigns align to seasonal trends and activities for football clubs
• Plan, manage and implement all digital activity across Paid Social, Paid Search, YouTube, Display and Email
• Grow website traffic and optimise and improve conversion rates
• Assist in content creation for digital campaigns
• Work with the Digital Design Specialist to deliver creative assets for digital campaigns
• Growing and managing lead-generation campaigns
• Understand the business funnel that the company utilises and develop a range of marketing-related activities that will push leads down the funnel
• Liaise with all departments regularly to be aware of issues, product updates and new features that need to be communicated to existing and new clubs
• Refining and shaping our brand awareness and creative strategy
• Building and evolving processes for business improvement within the sales and marketing team
• Updating and evolving the company website
• Creating blog content and improving SEO
• Managing email marketing campaigns and customer communications
• Deliver a product marketing strategy for new and existing customers to drive product usage and uptake
• Support with shaping international marketing into new territories
• Develop a brand strategy that carries multiple countries
• Working closely with all Departments to deliver marketing requirements
• Assist in other aspects of the business as required by the Senior Team

• Minimum of 5 years’ experience in a Senior Marketing role

• Minimum 5 years of experience managing digital campaigns
• Proficient on LinkedIn as a lead generation channel
• Excellent analytical skills
• Excellent verbal and written communication skills
• Experience managing direct reports or a team.

• MA / MSc Marketing, Digital Technologies, Business Studies, Sports Studies or a similar relevant field or an MBA
• Experience within Marketing in a Tech business
• Experience in the Sports Industry, either as a sports coach, volunteer, administrator or player
• Graphic design and publishing experience, particularly in the social media and Blogging environment
• Experience operating a CRM
• Experience in a SaaS Business related environment.