Chief Marketing Officer

AKT (pronounced “act”) is The Personal Performance Company that may change your life. Founded by West End stars Ed Currie and Andy Coxon, AKT is by and for those who are “Born to Perform” — on the stage, at work, or in life.

In 2020, The Deodorant Balm made its stunning debut to rave reviews and awards from Vogue, GQ, Esquire, and Harper’s BAZAAR. Plastic-free, aluminium-free, and gender-free, The Deodorant Balm instantly resonated with those looking for a natural deodorant that genuinely worked. Five fragrances and over 200,000 happy armpits later, The Deodorant Balm is already becoming a household name.

To this day, every new AKT product is put through its paces by London’s hard-working theatre community to ensure it lives up to the high standards of its founders. As a rule, AKT’s products don’t break character — ever. It’s this effectiveness that has propelled AKT from the backstage to bathroom cabinets, bedside tables, duffel bags, and carry-on luggage worldwide. And the good news is — the performance is just getting started.

About The Role:

As our CMO you will be instrumental in growing AKT to a $100million business over the medium term where you will be obsessed about achieving a balance of brand magic with sharp commercial acumen.

Our Founders are also our CBO and CPO they have a wide and busy remit. We need to create space for them to spend more time as Founders in advocacy and activation for our brand. You will be instrumental in driving data led insights working with our AKT Brand and Marketing team, Data and Insights Team and our 3rd party providers. It is important that the whole business has a shared understanding of who our customers are and what’s important to them - raising the businesses opportunity to advocate. As CMO, you will lead the ‘think like a customer’ mantra.

Role Responsibilities:

• Customer Insight Strategy & Delivery: Drive a shared understanding of our target customer personas globally, monitoring the evolving market conditions and brand health to ensure the long term financial and reputational success of our brand (Paid Media / Campaign Management / Content Production)
• Customer Brand Proposition Strategy: Engage with our Founders to nurture our distinct and engaging customer brand (Organic Media)
• Product & Service Development Strategy: Engage with, and contribute to, the elevation of our product and services
• Collaboration: Work proactively with key stakeholders to meet the evolving needs of the business (Brand / Trading / Insights) and lead the Marketing function effectively

You will have extensive Experience:

• As a Marketing Director in a direct to consumer (D2C) eCommerce brand
• Strong knowledge and understanding of retail, eCommerce and marketing businesses
• Building a high performing team with high employer NPS
• Working in businesses that high levels of ambiguity and navigating them successfully
• Outstanding delivery in pursuit of business goals
• Growing brands and taking them into new territories
• Work in an emotionally intelligent way to manage relationships in order to get the right things delivered
• Owning and successfully delivering against a P&L
• Demonstrable superior analytical skills to track and manage KPI’s and flexing strategies to drive better outcomes (based on the data)
• How to successfully maximise output in conversion activity
• Within a personal care/performance category (not essential, preferred)
• Within a Founder inspired business (not essential, preferred)

What’s on Offer:

• This is a great opportunity to make a real impact and join the business in its next stage of growth having just launched in the US
• Flexible Working Policy: work from home and at our Oxford Circus office space – FORA Liberty House
• Required Monthly “team days” in London
• Employee discounts on our products
• Funny, kind and inclusive work environment. We are banter, but we get sh*t done
• 28 days holiday plus all bank holidays
• To be a part of a collective of creatives: at AKT brand is number 1

Everybody is welcome

AKT London is for everyone. We believe that an inclusive work environment and a diverse, empowered team are key to achieving our mission. Our products are gender free and built for every BODY to help give them the confidence to step onto their stage – whatever that may be – and PERFORM. Our work environment is no different.

AKT London is an equal opportunity employer. We do not discriminate on the basis of race, colour, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, or any other legally protected status. We commit to a focused and sustained action to dismantle racist systems, policies, practices, and ideologies within ourselves and our networks. We have zero tolerance for intolerance. With our Founders belonging to a minority community we commit to difference and diversity from the beginning and we know what a rich and creative work environment can cultivate.

If you're creative, conceptual and ambitious with a passion for premium/luxury brands (and of course sustainability), and you're ready to make a significant impact in a fast-growing start-up, we'd love to hear from you. Join us in redefining personal care while looking after our planet!