O

Marketing Director – Private Wealth Management

OakNorth
Full-time
On-site
London, United Kingdom
Auto-Imported
Since our launch, we've lent over £12bn to ambitious entrepreneurs — supporting the creation of over 56,000 jobs and more than 34,000 homes. We're now turning our sights to a bold new ambition: building a modern, advice-led wealth management proposition designed around the needs of successful founders, professionals, and high-net-worth individuals.
As Marketing Director, you will be a key architect of this new offering. Your focus will be on defining a differentiated customer proposition, driving customer acquisition, and developing strategies for long-term engagement and retention. This is a unique opportunity to shape the brand, voice, and growth engine of a wealth platform from the ground up.

Key Responsibilities

    • Customer Proposition: Define and continuously refine OakNorth’s private wealth value proposition based on market insights, customer needs, and competitive positioning.
    • Acquisition Strategy: Develop and execute multi-channel marketing campaigns (digital, content, referral, partnership) to acquire customers.
    • Brand Building: Craft and scale a premium, advice-led brand that resonates with our entrepreneurial, high-net-worth target audience.
    • Retention & Engagement: Design and implement customer lifecycle strategies, from onboarding and activation to loyalty and advocacy.
    • Analytics & Optimisation: Own marketing KPIs such as cost per acquisition (CPA), client conversion, engagement, and customer lifetime value (CLTV).
    • Cross-Functional Leadership: Collaborate with Product, Sales, and Finance to align marketing efforts with business growth goals and customer economics.
    • Content & Thought Leadership: Position OakNorth as a trusted voice in wealth management through content, partnerships, and events.

What We're Looking For

    • 10+ years in marketing or growth roles within private wealth
    • Proven experience in building customer propositions and go-to-market strategies
    • Strong grasp of marketing analytics and performance-led decision-making
    • A track record of launching or scaling customer acquisition funnels and retention programs
    • Deep understanding of the HNW customer mindset, needs, and behaviour
    • Exceptional storytelling and brand development skills
    • Comfortable in a fast-paced, entrepreneurial environment with high autonomy

What We Offer

    • The opportunity to build and lead the marketing function for a new, modern wealth management business
    • Strategic leadership role with direct influence on product and business growth
    • Competitive compensation including equity participation
    • A mission-led, tech-forward culture with real ambition to reshape wealth management
Apply now
Share this job
Twitter Facebook Linkedin Email