Marketing Director, International GCG

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

Within the GCS Marketing organization, the Global & US Large Enterprises (G&L) Marketing team supports our largest and most strategically important clients, through marketing directly to Corporate audiences, and also partnering with Client Management teams to deliver a best-in-class Travel & Entertainment (T&E) value proposition and meet the growing set of customers’ B2B payment needs. We do this by driving differentiated value and providing solutions that meet the diverse and global needs of our customers. 

Our Marketing goal is to deliver essential value to Customers and Field Colleagues through best-in-class B2B Marketing. We do this by ensuring the messaging strategy to Corporate Card Members (CMs), Program Administrators (PAs), and Decision Makers (DMs) alike is clear and consistent, engaging and our value proposition is compelling.

How will you make an impact in this role?

The International Marketing Director will report to the VP of Global & US Large Enterprises Marketing and will be responsible for the full end-to-end suite of marketing communications that shepherd our Decision Makers, Program Administrators and Card Members from Early Tenure through their lifecycle.

The ideal candidate has a strong command of multi-channel marketing strategy, attention to detail, the ability to engage with and influence broad stakeholder groups, drive actions, and provide clear and timely updates to senior stakeholders. The candidate will be a direct marketing leader who drives transformative strategies to maximize results. They will have a bias toward analytics, yet a strong creative voice to reach a complex customer base. Along the way, they will use their proven operational skills to evolve and advance the program. Key Responsibilities include:

• Lead, coach and develop a global team across US, EMEA and APAC regions.
• Drive the international customer marketing strategy for the G&L segment across EMEA and APAC with a balance between direct-to-customer and field enabled marketing.
• Oversee the annual planning process, defining priorities and delivery of customer marketing strategy that aligns with broader G&L business goals.
• Drive investment efficiencies through clear, measurable criteria and analytic rigor.
• Manage all aspects of Corporate Card marketing including email, social/paid media and flagships events.
• Transform Decision Maker and Program Administrator marketing and optimize channel strategy including email, site, social, and client management channels.
• Partner with tech teams to drive the improvement of corporate data connections to allow for future programme growth.
• Drive collaboration across stakeholders including client management, product, experiential, public affairs, legal, compliance and other marketing partners to align goals with strategies to deliver tangible business impact.

Minimum Qualifications:

• Passionate B2B marketer with demonstrated understanding of marketing channel strategy.
• Inspirational people leader with a commitment to motivation, belonging and development.
• Excellent written and verbal communication skills with strong executive presence and proven ability to rally others around a vision.
• Strategic & analytical problem solver with demonstrated quantitative skills.
• Strong strategic and creative thinker with the ability to develop compelling strategies and translate into successful executions.
• Ability to prioritize and manage complex initiatives with multiple stakeholders at the same time

Preferred Qualifications:

• Financial services marketing experience

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries 
• Bonus incentives 
• Support for financial-well-being and retirement 
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) 
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
• Generous paid parental leave policies (depending on your location) 
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
• Free and confidential counseling support through our Healthy Minds program 
• Career development and training opportunities

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.