Head of Marketing

Company Description

Speed. Scale. Simplification.

This is our philosophy. This is our momentum. This is your opportunity.

At APCOA, we are not just managing parking spaces – we’re pioneering the future of urban mobility and smart city solutions. With a presence in 12 countries, over 12,000 locations, and more than 50 years of operational leadership, we are Europe’s largest parking and mobility services provider.

And now, we’re entering a bold new chapter.

With the launch of our newly formed Group HQ in West London, we are transforming from a collection of high-performing local business units into a truly enterprise-led, future-fit organisation — one that retains its entrepreneurial spirit while unlocking the power of scale.

Job Description

The Head of Marketing will be responsible for overseeing and executing the company’s communication strategy, enhancing its brand positioning, and ensuring consistent messaging across all channels. This strategic leadership role requires an experienced professional to manage internal and external communications, drive brand awareness, and protect and grow the company’s reputation in the competitive parking industry.

Key Responsibilities:

• Corporate Communications Strategy
  Develop and implement comprehensive communication strategies that align with the company's business objectives, supporting growth, stakeholder engagement, and reputation management.
   
• Brand Strategy & Positioning
  Lead the creation and execution of a unified brand strategy to enhance the company’s presence in the market, ensuring consistency across all touchpoints, from online platforms to customer interactions at parking locations.
   
• Internal Communications
  Oversee internal communication efforts to engage employees, foster a positive company culture, and ensure transparent communication across all levels of the organization.
   
• External Relations & Media Management
  Build and maintain strong relationships with media outlets, industry analysts, and external stakeholders. Lead public relations efforts, including press releases, media briefings, and crisis communications.
   
• Content Creation & Messaging
  Guide the development of key messaging for all external and internal communications, including website content, social media, press materials, and presentations. Ensure the content aligns with the brand’s tone and strategic goals.
   
• Reputation Management & Crisis Management
  Monitor the company’s reputation and handle communications during times of crisis or public scrutiny. Prepare and implement crisis communication plans to protect the company’s image and ensure swift resolution.
   
• Brand Protection
  Work with legal teams to ensure protection of APCOA brand rights in the marketplace.
   
• Leadership & Team Development:
  Lead and mentor the communications and brand strategy team, fostering a collaborative and high-performance culture. Set clear objectives, monitor performance, and support professional development.
   
• Brand Advocacy& Events Management:
  Act as the company’s brand ambassador, both internally and externally, promoting the brand’s values and mission and taking responsibility for Event Management across European Trade Fairs.

Qualifications

• Experience
  • Extensive experience in corporate communications, brand strategy, or public relations, preferably in a B2C environment.
  • Proven track record of leading communication strategies that drive brand growth and elevate organizational reputation within a PE-backed organization.
  • Strong expertise in brand development, messaging, and positioning across diverse platforms.
  • Excellent verbal, written, and presentation skills with the ability to communicate effectively with senior leadership, employees, and external stakeholders.
  • Proficiency in managing media relations, press releases, and crisis communication strategies.
  • Ability to lead cross-functional teams and influence decision-makers to align with communication goals.
  • Experience of Event Management (preferably pan-European).
     
• Personal Attributes
  • Creative thinker with the ability to develop innovative and impactful communication strategies.
  • Strong leadership and mentoring skills with a collaborative approach to team management.
  • High emotional intelligence and the ability to handle sensitive communications with tact and discretion.
     
• Education
  • Bachelor’s degree in Communications, Marketing, Public Relations, or a related field. A Master's degree or professional certifications (e.g., APR, PRSA, etc.) is a plus.

Additional Information

Why Join Us?

• Opportunity to shape and influence the brand strategy of Europe’s leading parking & mobility solutions provider.
• Work in a dynamic, fast-paced environment with a focus on innovation and growth.
• Competitive salary and benefits package.

• Work closely with senior leadership to shape the future at a pivotal time in APCOA’s transformation.
   

About the Team
At APCOA, we see beyond the parking space. We see a world where mobility is intelligent, sustainable, and seamlessly integrated into daily life.

Our new Group HQ is more than a physical space — it’s the heartbeat of a new enterprise, where high-impact leaders shape the future.

If you’re ready to apply your expertise to meaningful challenges and help transform an industry —join APCOA Group HQ. Let’s build what’s next.

APCOA Group HQ is an equal opportunity employer. We welcome and encourage applicants from all backgrounds to apply.