Head of Marketing Operations (Hybrid)

Company Description

Fastmarkets is an industry-leading price-reporting agency (PRA) and information provider for global commodities, providing price data, news, analytics and events for the agriculture, forest products, metals and mining and new-generation energy markets.

Fastmarkets' data is critical for customers seeking to understand and predict dynamic, sometimes opaque markets, enabling trading and risk management. Fastmarkets is a global business with a history dating back to 1865 and is built on trust and deep market knowledge. It has more than 600 employees spread across global locations in the UK, US, China, India, Singapore, Brazil, Belgium, Finland and beyond. 

Job Description

The Head of Marketing Operations will lead the charge in optimising and managing our website, digital user experience, web content strategy and user journey development to drive customer acquisition, engagement and retention.  

An expert in user journeys, the Head of Marketing Operations will manage an email marketing executive and develop multi-touch customer nurture streams in Marketo, working closely with marketing revenue operations and product marketing. 

PRINCIPLE ACCOUNTABILITIES 

Website Strategy, Development & Management 

• Develop and execute a comprehensive website strategy aligned with Fastmarkets’ overarching business goals. 
• Oversee website development and optimisation projects, ensuring they meet performance, accessibility and security standards. 
• Manage the relationships with external developers, designers and agencies. 
• Drive A/B testing, user testing and continuous improvement initiatives to ensure a seamless and engaging user experience. 
• Establish and implement best practice for SEO and web performance metrics 
• Ensure website compliance with regulatory standards, including GDPR and accessibility guidelines. 

User Experience 

• Champion user-centric design by analysing customer feedback, behaviour, and analytics to enhance website usability. 
• Collaborate with designers and developers to create intuitive interfaces and impactful visual designs. 
• Lead UX research initiatives to stay ahead of trends and customer expectations. 
• Monitor and improve mobile and desktop experiences, focusing on speed, accessibility, and engagement. 

User Journeys & Conversion Optimisation 

• Map and refine user journeys to guide customers seamlessly through the sales and engagement funnel. 
• Analyse and enhance the performance of CTAs, landing pages, and lead capture forms to boost conversions. 
• Leverage marketing automation tools to personalise user journeys and optimise campaign outcomes. 
• Work closely with sales and product teams to ensure website experiences are aligned with customer expectations and business objectives. 

Security & compliance 

• Ensure all tactics and tools used company with data privacy regulations and industry standards 
• Work with the IT team to oversee website security measures to protect against cyber threats and to ensure data integrity. 
• Ensure all tools integrity smoothly with Salesforce, Marketo and other technologies where appropriate. 

Customer nurture/email marketing 

• Oversee the planning and execution of multi-touch email nurture campaigns with the goal to upsell, cross-sell and renew 
• Manage and mentor the Email Marketing Executive, working very closely with the Marketing Revenue Operations Manager (responsible for Marketo) 

Marketing Tech Stack 

• Define and manage the marketing technology stack to support objectives including Google Analytics, Wordpress, CRO and customer feedback tools 
• Review and refine the stack to ensure we are using the latest and most appropriate technology 
• Collaborate with vendors and internal effectively to deliver a positive return on investment 

KEY INTERFACES  

• Marketing 
• Rev Ops 
• Commercial 
• Tech & IT 
• Editorial 
• Data 

Qualifications

We are looking for an individual who is highly motivated, driven, and have a passion to be part of a fast-paced, successful team. Being a strong team player is also important as well as someone who is happy to work flexibly. 

• Proven experience in leading marketing operations with a focus on website strategy, UX, and content. 
• Expertise in website management platforms (e.g., WordPress, Drupal) and analytics tools (e.g., Google Analytics, Hotjar). 
• Strong knowledge of SEO principles and web performance optimisation. 
• Experience with UX research methodologies and tools. 
• Familiarity with CRM systems and marketing automation platforms such as HubSpot or Salesforce Marketing Cloud. 
• Demonstrated success in managing user journeys and conversion rate optimisation. 
• Good understanding of other digital marketing channels including email, paid search and social media  

Additional Information

Our Values

Fastmarkets people come from all different walks of life. It’s this mix of brilliant personalities, experiences and insights that gives us that warm, open, and friendly culture you can feel as soon as you meet us. But however wonderfully different we all are, there are six things we all have in common – and they form our Fastmarkets values.

Created by our own employees to reflect some of the personal traits that Fastmarkets people have, our values are key to what makes our culture unique. They reflect who each of us are and they're embedded in everything we do. Our values are:

• METRICS DRIVEN. We use insights to improve our customers’ experience and our business performance
   
• ACCOUNTABLE. We are accountable to ourselves and those we work with: we keep our promises and get things done
   
• GROWTH MINDSET. This value enables us to be nimble to the changing realities and operate with a sense of urgency
   
• INCLUSIVE. We are inclusive and respectful, celebrating each of us and giving everyone a deep sense of belonging with the desire to bring their best self to work every day.
   
• CUSTOMER CENTRIC. We are customer-centric in all that we do
   
• COLLABORATIVE. We are collaborative, able to work across teams and capitalise on the diversity of intellect, perspectives, and experiences.

You’ve read a little about us – now it’s over to you!

If you like what you’ve read so far and think you can see yourself as a Fastmarkets person, it’s time to fill in your application form. This form is an important part of the selection process: it’s used to determine whether or not you’ll be chosen to have an interview and acts as a basis for the questions we’ll ask you on the day.

It’s vital that you try to capture all the relevant information we have asked for on the form so we can get a good feel for who you are and why you’re great.